Ahmed “Meddy” Iqbal
Chief Marketing Officer
Cadillac F1 Team
22
October
2026
2026
150–200 seats · Built by Willpower
Willpower World of Sports Summit 2026
Category-defining brand leaders shaping the future of sports and wellness culture.
October 22 · Austin · Attendance by approval
Willpowered by
Planned campus
East Austin, Texas
East Austin, Texas
AUSTIN◆OCTOBER 22◆RACE WEEK◆WILLPOWERED BY VIBE.CO◆PRIVATE SPURS SUITE FRIDAY◆PADEL39◆CONSUMER BRANDS◆SPORTS TEAMS◆BRAND MARKETERS◆ATHLETE FOUNDERS◆WELLNESS CULTURE◆
AUSTIN◆OCTOBER 22◆RACE WEEK◆WILLPOWERED BY VIBE.CO◆PRIVATE SPURS SUITE FRIDAY◆PADEL39◆CONSUMER BRANDS◆SPORTS TEAMS◆BRAND MARKETERS◆ATHLETE FOUNDERS◆WELLNESS CULTURE◆
- Planned seats
- 150–200
- Brand revenue range
- $10M–$1B
- Courts at Padel39 East
- 12
- Workout to closing drinks
- 1 day
Consumer brandsSports teamsAthlete-led businessesWellness & performance
Featured speakers.
Live in Austin
Meet the leaders
taking the stage.
Rob Bloom
Chief Marketing Officer
Aston Martin Aramco Formula One Team
Giancarlo Morena
VP, Sports & Entertainment
CELSIUS
Dr. Ara Suppiah
Scientific Advisory Board
IM8
Mike Buckley
Team Principal, CEO
and Co-Owner
Emily McCarthy
Co-Founder
GORUCK
Holly Thaggard
Founder, Supergoop!
Co-Founder, WaterOuai!
Brian Le Gette
CEO & Co-Founder
Ammortal
Joel Kocher
CEO & Co-Founder
Humann
Drew Martin
Deputy Athletics Director,
External Affairs
Chris Ogden
General Manager,
Men’s Basketball
Eryn McMahan
Senior Manager,
Business Development
Shergul Arshad
Head of North America
Aston Martin Aramco Formula One TeamSports partners.
Sponsors.
Platinum sponsor
World of Sports, willpowered by Vibe.
Streaming TV advertising built for growing brands: performance-grade targeting, measurement and attribution behind ads on the biggest streaming apps. Vibe headlines World of Sports.
- AnthropyPartners
Morning run
+ workout.
8:00am
Padel39 East Austin
LSKD × Willpower
Concept shown. Final design and availability subject to approval.
Thursday · 8:00am
Morning ruck.
Join Huckberry + GORUCK + Kane, led by Emily McCarthy.
Morning run + workout.
Get moving with LSKD + Faves before the first panel.
Working agenda · Thursday, October 22
Agenda.
MorningBrand + Sports
Movement
Morning Run + Workout
Led by the LSKD team. Show up in training gear.
Morning Ruck
Huckberry + GORUCK + Kane.
Led by Emily McCarthy.
Welcome
World of Sports Kickoff
Welcome to the summit and the day ahead.
Panel 01
The Race Week Playbook
What a team, brand and partner each need to make the investment work.
Panel 02
The New Franchise
Building a team, a fanbase and a sponsor book from zero. Cadillac F1 and the United States SailGP Team.
Panel 03
Inside the Deal
How a brand ends up on the field at Texas. UT Athletics and HumanN on the deal that put a CPG brand on the court.
Lunch + play
Lunch + Padel with the Pros
Refuel, play and discover product across the campus.
AfternoonProduct + Performance
Panel 04
The Human Performance Protocol
A conversation on elite performance with Ammortal and IM8.
Panel 05
Building Brands & Community
Founders on turning customers into a movement. GORUCK, Supergoop! and WaterOuai!.
Social
Padel Happy Hour
Close the program. Keep the conversations moving.
Austin at
full throttle.
Start with the summit. Stay for race weekend.
-
Our event
World of
Sports SummitPadel39 East Austin
150–200 brand & sports leaders
Request to attend -
Spurs
vs RocketsMoody Center · 8:30pm CT
Willpower private suite
Game details -
Texas
vs Ole MissDKR–Texas Memorial Stadium
SEC football in Austin
Game details -
United States
Grand PrixCircuit of the Americas
Race day · 3:00pm CT
Race details
On track
all weekend.
- FridayPractice
- SaturdayQualifying
- SundayGrand Prix
NBA, college football and Formula 1 events are independently organized.
Get involved.
PASS
Attendee
For consumer brand founders, CMOs and operators.
$10M–$1B brands · Invite only
PASS
Activation
Create a product, wellness or hospitality experience.
PASS
SaaS Partner
Connect your platform with consumer brand leaders.
Past Willpower events.
Brands & teams we’ve worked with.
![[solidcore]](assets/logos/credibility/solidcore.svg)
Past participation and existing relationships shown for context. Logos do not indicate a confirmed 2026 World of Sports partnership unless separately announced.
Between sessions.
Play padel, try the recovery experiences and meet other guests over food and drinks.
Experiences.
Visual mockups based on the current event lineup. Final layouts and equipment remain subject to venue and partner approval.
Illustrative concept
The Paddock
Stage, courts, Brand Village and hospitality connected as one campus.
Illustrative concept
Longevity Lounge
IV drips and B12 shots with GetWell Health, plus recovery demos with NeuFit.
Illustrative concept
Anchor Stage
Put a useful idea on stage, then capture it for the people outside the room.
Illustrative concept
Wellness Bodega
Product discovery with AG1, IM8, David, Create, Ketone-IQ, LMNT, Goodwipes and LSKD.
Illustrative concept
The Lab
Hands-on wearable demos with Afference between sessions.
Illustrative experience concept
The Human
Performance Protocol.
A recovery experience with live demonstrations, a fireside conversation and filmed interviews.
- Role
- Title the environment
- Live
- Fireside + demonstration
- After
- Interviews + captured content
Who it’s for.
Consumer brand foundersBuilding what people wear, eat, drink and train with
Brand marketersCMOs and growth leaders investing in sport
Sports team executivesPartnerships, rights and fan growth
Athlete foundersEquity, platform and product
Wellness leadersFitness, recovery and human performance
Media & culture operatorsTurning sports moments into lasting relevance
2026 names are published as agreements clear.
Past speakers
& attendees.
Wellness House 2026 delegations.
- Bloom×20incl. CEO, President & SVP Brand
- AG1×6incl. Chief Brand Officer
- YETI×5directors
- BPN×5incl. CGO
- ONNIT×4
- Tecovas×4incl. CMDO
- Outdoorsy×4
- Lucchese×3
Divya Goel
VP, Fan Engagement
Megan Lindon
Sr. Director, Brand & Merchandise
Brandon James
SVP, Strategic Growth
John Sullivan
Chief Marketing Officer
Paulie Dery
Chief Brand Officer
Bill Neff
Head of Marketing
Krista Dalton
CMO & CDO
Joe Cannon
Senior Vice President
Pranitha Patil
Co-Founder & CBO
Seth Hart
SVP, Ads & Integrated Partnerships
Casey Toohill
Former NFL Defensive End · Investor
Ben House
Director, Nutrition Systems & Research
Jerritt Elliott
Director of Volleyball & Head Coach
Antti Kontsas
Performance Director, Motorsport
RC Buford
CEO, Spurs Sports & Entertainment
Miki Agrawal
Founder, TUSHY & THINX
Justin Mares
Co-Founder, Kettle & Fire · Truemed
Jack Savage
Founder & CEO, Everyday Dose
Cody Burkhart
Chief, HumanWorks Lab, NASA
Bryan Cano
Chief Marketing Officer, True Classic
Jason Karp
Founder & CEO, HumanCo · Co-Founder, Hu
Eric Bandholz
Founder, Beardbrand
Greg LaVecchia
Founder & CEO, Bloom
Gleb Vaguine
Office of the President, Shopify
Albert Matheny
Founder & CEO, Promix Nutrition
Nicholas Charlier
GM Americas, Vivobarefoot
Steve Tidball
Co-Founder & CEO, Vollebak
Ingrid Milman Cordy
Chief Marketing Officer, HigherDOSE
Cheryl Sew Hoy
Founder & CEO, Tiny Health
Hyla Nayeri
Co-Founder, 437
Peter Pham
Co-Founder, Science Inc. · Liquid Death (board)
Kevin Lenau
President & CEO, Backcountry
Alex Frias
CMO, Steve Madden
Jen Young
Co-Founder & CMO, Outdoorsy
Jesse Merrill
Co-Founder & CEO, good culture
Kumkum Pinto
VP Product Management, Estée Lauder
Keith Duncan
CEO, Favor Delivery (H-E-B)
Nick Guillen
Co-Founder, TRUFF
Steve Martocci
Co-Founder & CEO, SuppCo · GroupMe · Splice
Mike Xhaxho
Co-Founder & CEO, Waterboy
Jared LaMantia
Chief Growth Officer, Bare Performance Nutrition
Matt Cauble
Founder, Kin Euphorics · Soylent co-founder
Ben Arneberg
Founder & CEO, Pet Honesty
Erica Tam
SVP Brand, Bloom Nutrition
Joel Contartese
Head of International & TikTok Shop, Bloom
Meghan Shookman
VP Marketing, Purely Elizabeth
Mike Hondorp
VP Marketing, Force of Nature Meats
Alex Diesbach
VP Marketing, Saatva
Bob Mott
Sr. Director Strategic Finance & GM, Huckberry
Daniel Rabinovich
VP Brand Partnerships, Barry’s
Joah Gonzalez
Director, Digital Product, Constellation Brands
Profiles shown are past Willpower speakers and attendees, drawn from event rosters and approved guest lists, and reflect roles at the time of each event. The 2026 attendee roster is announced as invitations and agreements clear.
Planned venue
East Austin.
Three and a half acres built around sport, hospitality and the Austin skyline. Twelve lighted courts. Four covered. One campus for the full day.
Venue photography courtesy of Padel39. Event plan subject to final venue agreement.
12lighted courts
4covered courts
20ftLED wall
1clubhouse, gym + recovery
East Austin, Texas
4716 East 5th Street · Open map ↗
Partnerships.
Host an experience, lead a session or introduce your product to consumer brand and sports leaders.
01Host an experienceStage, lounge, lab, court or hospitality space
02Share your productWorkout, recovery, meal, demo or gift
03Lead a sessionSession, interview, research or live product proof
04Create contentEvent photography, interviews and video
Brand partnerships.
Own a workout, court, recovery ritual, hospitality moment, product discovery zone or content story.
Explore brand partnershipSaaS sponsorships.
Meet potential customers through sessions, product demonstrations and introductions.
Explore SaaS partnershipFAQ.
What is World of Sports?
A curated one-day Willpower summit where consumer brand leaders and sports teams build partnerships across fan culture, human performance and wellness.
Who gets invited?
Founders, CMOs and senior operators at consumer brands are the core audience, alongside select sports team executives, athlete entrepreneurs and wellness leaders. The current plan caps the room at 150–200 seats.
What is the current venue plan?
Padel39 East Austin on Thursday, October 22, 2026. The venue plan remains subject to final agreement.
What can a brand own?
An environment, ritual, session, hospitality moment or captured-content package. We build around what your product can genuinely add to the day.
What is confirmed today?
This private preview shows the active working plan. Talent, partner brands, programming and venue details are published as written agreements clear.
What is the difference between the partner paths?
Consumer brand partners build activations, product moments and hospitality. SaaS partners sponsor access, content and qualified connections with the brand leaders they serve.
How do I register?
Registration is open on Luma. Choose your ticket type and request to join. Attendance requires approval.
