Ahmed “Meddy” Iqbal
Chief Marketing Officer
Cadillac F1 Team
22
October
2026
2026
150–200 seats · Built by Willpower
Willpower World of Sports Summit 2026
Category-defining brand leaders shaping the future of sports and wellness culture.
Planned campus
East Austin, Texas
East Austin, Texas
AUSTIN◆OCTOBER 22◆RACE WEEK◆PRIVATE SPURS SUITE FRIDAY◆PADEL39◆CONSUMER BRANDS◆SPORTS TEAMS◆BRAND MARKETERS◆ATHLETE FOUNDERS◆WELLNESS CULTURE◆
AUSTIN◆OCTOBER 22◆RACE WEEK◆PRIVATE SPURS SUITE FRIDAY◆PADEL39◆CONSUMER BRANDS◆SPORTS TEAMS◆BRAND MARKETERS◆ATHLETE FOUNDERS◆WELLNESS CULTURE◆
- Planned seats
- 150–200
- Brand revenue range
- $10M–$1B
- Courts at Padel39 East
- 12
- Workout to closing drinks
- 1 day
Consumer brandsSports teamsAthlete-led businessesWellness & performance
Featured speakers.
Live in Austin
Meet the leaders
taking the stage.
Rob Bloom
Chief Marketing Officer
Aston Martin F1 Team
Giancarlo Morena
VP, Sports & Entertainment
CELSIUS
Shahab Elmi
Founder & CEO
Cymbiotika
Ron “Boss” Everline
Founder
Just Train
Craig Lyon
SVP Marketing
Nutrabolt
Dr. Ara Suppiah
Scientific Advisory Board
IM8
Sports partners.
- UT Austin Longhorns
- LOVB
- Cadillac F1 Team
- Aston Martin F1 Team
- San Antonio Spurs
- Austin FC
Sponsors.
- Hotspex Media
- Anthropy Partners
- Paul Street
- Faves
- LSKD
- Retention.com
- IM8
Morning run
+ workout.
8:00am
Padel39 East Austin
LSKD × Willpower
Concept shown. Final design and availability subject to approval.
Working agenda · Thursday, October 22
Agenda.
Movement
Morning Run + Workout
Show up in training gear. Get moving before the first panel.
Welcome
World of Sports Kickoff
Welcome to the summit and the day ahead.
Panel 01
The Race Week Playbook
What a team, brand and partner each need to make the investment work.
Panel 02
Owning the Customer
Retention, loyalty and community when acquisition gets brutal.
Panel 03
Punching Above Your Budget
Lunch + play
Lunch + Padel with the Pros
Refuel, play and discover product across the campus.
Recovery
IV Drips + B12 Shots
Recharge between sessions with IV drips and B12 shots by GetWell Health.
Panel 04
The Human Performance Protocol
A conversation on elite performance with Ammortal and IM8.
Panel 05Proposed
The Performance Stack
Boss Everline, Craig Lyon of Nutrabolt, Shahab Elmi of Cymbiotika and a mystery NBA player.
Back to court
Back to the Court
Close the program. Keep the conversations moving.
Austin at
full throttle.
Start with the summit. Stay for race weekend.
-
Our event
World of
Sports SummitPadel39 East Austin
150–200 brand & sports leaders
Request to attend -
Spurs
vs RocketsMoody Center · 8:30pm CT
Willpower private suite
Game details -
Texas
vs Ole MissDKR–Texas Memorial Stadium
SEC football in Austin
Game details -
United States
Grand PrixCircuit of the Americas
Race day · 3:00pm CT
Race details
On track
all weekend.
- FridayPractice
- SaturdayQualifying
- SundayGrand Prix
NBA, college football and Formula 1 events are independently organized.
Get involved.
PASS
Attendee
For consumer brand founders, CMOs and operators.
$10M–$1B brands · Invite only
PASS
Activation
Create a product, wellness or hospitality experience.
PASS
SaaS Partner
Connect your platform with consumer brand leaders.
Past Willpower events.
Brands & teams we’ve worked with.
![[solidcore]](assets/logos/credibility/solidcore.svg)
Past participation and existing relationships shown for context. Logos do not indicate a confirmed 2026 World of Sports partnership unless separately announced.
Between sessions.
Play padel, try the recovery experiences and meet other guests over food and drinks.
Experiences.
Concepts shown for partnership planning. Final environments and participating brands are confirmed by written agreement.
Illustrative concept
The Paddock
Stage, courts, Brand Village and hospitality connected as one campus.
Illustrative concept
Longevity Lounge
Recovery, biometrics and bodywork people can use between sessions.
Illustrative concept
Anchor Stage
Put a useful idea on stage, then capture it for the people outside the room.
Illustrative concept
Brand Village
Real product trial. Real context. A clean path from discovery to conversation.
Illustrative concept
The Lab
Try wearables and performance tools firsthand.
Illustrative experience concept
The Human
Performance Protocol.
A recovery experience with live demonstrations, a fireside conversation and filmed interviews.
- Role
- Title the environment
- Live
- Fireside + demonstration
- After
- Interviews + captured content
Who it’s for.
Consumer brand foundersBuilding what people wear, eat, drink and train with
Brand marketersCMOs and growth leaders investing in sport
Sports team executivesPartnerships, rights and fan growth
Athlete foundersEquity, platform and product
Wellness leadersFitness, recovery and human performance
Media & culture operatorsTurning sports moments into lasting relevance
2026 names are published as agreements clear.
Past speakers
& attendees.
Wellness House 2026 delegations.
- Bloom×20incl. CEO, President & SVP Brand
- AG1×6incl. Chief Brand Officer
- YETI×5directors
- BPN×5incl. CGO
- ONNIT×4
- Tecovas×4incl. CMDO
- Outdoorsy×4
- Lucchese×3
Divya Goel
VP, Fan Engagement
Craig Lyon
SVP, Marketing
Megan Lindon
Sr. Director, Brand & Merchandise
Brandon James
SVP, Strategic Growth
John Sullivan
Chief Marketing Officer
Paulie Dery
Chief Brand Officer
Bill Neff
Head of Marketing
Krista Dalton
CMO & CDO
Joe Cannon
Senior Vice President
Pranitha Patil
Co-Founder & CBO
Seth Hart
SVP, Ads & Integrated Partnerships
Casey Toohill
Former NFL Defensive End · Investor
Ben House
Director, Nutrition Systems & Research
Jerritt Elliott
Director of Volleyball & Head Coach
Antti Kontsas
Performance Director, Motorsport
RC Buford
CEO, Spurs Sports & Entertainment
Miki Agrawal
Founder, TUSHY & THINX
Justin Mares
Co-Founder, Kettle & Fire · Truemed
Jack Savage
Founder & CEO, Everyday Dose
Cody Burkhart
Chief, HumanWorks Lab, NASA
Bryan Cano
Chief Marketing Officer, True Classic
Jason Karp
Founder & CEO, HumanCo · Co-Founder, Hu
Eric Bandholz
Founder, Beardbrand
Greg LaVecchia
Founder & CEO, Bloom
Gleb Vaguine
Office of the President, Shopify
Albert Matheny
Founder & CEO, Promix Nutrition
Nicholas Charlier
GM Americas, Vivobarefoot
Steve Tidball
Co-Founder & CEO, Vollebak
Ingrid Milman Cordy
Chief Marketing Officer, HigherDOSE
Cheryl Sew Hoy
Founder & CEO, Tiny Health
Hyla Nayeri
Co-Founder, 437
Peter Pham
Co-Founder, Science Inc. · Liquid Death (board)
Kevin Lenau
President & CEO, Backcountry
Alex Frias
CMO, Steve Madden
Jen Young
Co-Founder & CMO, Outdoorsy
Jesse Merrill
Co-Founder & CEO, good culture
Kumkum Pinto
VP Product Management, Estée Lauder
Keith Duncan
CEO, Favor Delivery (H-E-B)
Nick Guillen
Co-Founder, TRUFF
Steve Martocci
Co-Founder & CEO, SuppCo · GroupMe · Splice
Mike Xhaxho
Co-Founder & CEO, Waterboy
Jared LaMantia
Chief Growth Officer, Bare Performance Nutrition
Matt Cauble
Founder, Kin Euphorics · Soylent co-founder
Ben Arneberg
Founder & CEO, Pet Honesty
Erica Tam
SVP Brand, Bloom Nutrition
Joel Contartese
Head of International & TikTok Shop, Bloom
Meghan Shookman
VP Marketing, Purely Elizabeth
Mike Hondorp
VP Marketing, Force of Nature Meats
Alex Diesbach
VP Marketing, Saatva
Bob Mott
Sr. Director Strategic Finance & GM, Huckberry
Daniel Rabinovich
VP Brand Partnerships, Barry’s
Joah Gonzalez
Director, Digital Product, Constellation Brands
Profiles shown are past Willpower speakers and attendees, drawn from event rosters and approved guest lists, and reflect roles at the time of each event. The 2026 attendee roster is announced as invitations and agreements clear.
Planned venue
East Austin.
Three and a half acres built around sport, hospitality and the Austin skyline. Twelve lighted courts. Four covered. One campus for the full day.
Venue photography courtesy of Padel39. Event plan subject to final venue agreement.
12lighted courts
4covered courts
20ftLED wall
1clubhouse, gym + recovery
East Austin, Texas
4716 East 5th Street · Open map ↗
Partnerships.
Host an experience, lead a session or introduce your product to consumer brand and sports leaders.
01Host an experienceStage, lounge, lab, court or hospitality space
02Share your productWorkout, recovery, meal, demo or gift
03Lead a sessionSession, interview, research or live product proof
04Create contentEvent photography, interviews and video
Brand partnerships.
Own a workout, court, recovery ritual, hospitality moment, product discovery zone or content story.
Explore brand partnershipSaaS sponsorships.
Meet potential customers through sessions, product demonstrations and introductions.
Explore SaaS partnershipFAQ.
What is World of Sports?
A curated one-day Willpower summit where consumer brand leaders and sports teams build partnerships across fan culture, human performance and wellness.
Who gets invited?
Founders, CMOs and senior operators at consumer brands are the core audience, alongside select sports team executives, athlete entrepreneurs and wellness leaders. The current plan caps the room at 150–200 seats.
What is the current venue plan?
Padel39 East Austin on Thursday, October 22, 2026. The venue plan remains subject to final agreement.
What can a brand own?
An environment, ritual, session, hospitality moment or captured-content package. We build around what your product can genuinely add to the day.
What is confirmed today?
This private preview shows the active working plan. Talent, partner brands, programming and venue details are published as written agreements clear.
What is the difference between the partner paths?
Consumer brand partners build activations, product moments and hospitality. SaaS partners sponsor access, content and qualified connections with the brand leaders they serve.
How do I register?
Registration is open on Luma. Choose your ticket type and request to join. Attendance requires approval.
