I lead
a consumer brand.
For founders, CMOs and operators shaping sports, performance and wellness culture.
$10M–$1B brands · Invite only Request an attendee spot
22
October
2026
2026
150–200 seats · Built by Willpower
Willpower World of Sports Summit 2026
Category-defining brand leaders shaping the future of sports and wellness culture.
Planned campus
East Austin, Texas
East Austin, Texas
AUSTIN◆OCTOBER 22◆RACE WEEK◆PADEL39◆CONSUMER BRANDS◆SPORTS TEAMS◆BRAND MARKETERS◆ATHLETE FOUNDERS◆WELLNESS CULTURE◆
AUSTIN◆OCTOBER 22◆RACE WEEK◆PADEL39◆CONSUMER BRANDS◆SPORTS TEAMS◆BRAND MARKETERS◆ATHLETE FOUNDERS◆WELLNESS CULTURE◆
150–200planned seats
$10M–$1Boperator sweet spot
12courts at Padel39 East
1 dayfrom workout to closing drinks
Consumer brands · Sports teams · Athlete-led businesses · Wellness & performance
Choose your lane
Three ways
into the room.
World of Sports is built around brand leaders. Pick the path that matches what you want to make happen.
I lead
I want to
own an activation.
For brands building a product moment, workout, court, recovery ritual, hospitality experience or content story.
Activation · Product · Hospitality Explore brand partnershipI sell to
consumer brands.
For SaaS and platform teams that want qualified pipeline, useful thought leadership and curated access.
Pipeline · Content · Curated intros Explore SaaS partnershipThe company we keep
The room starts with relationships.
World of Sports brings together the consumer brand marketers investing in sport, the team executives who own the fan relationship and the operators turning attention into long-term growth.
Move together. Put the partnership strategy and commercial reality on stage. Keep the best conversation going over dinner.
Across the Willpower ecosystem
Brands, teams & innovators we’ve worked with.
48 names across performance, wellness, food, fashion, hospitality, media and professional sport.
![[solidcore]](assets/logos/credibility/solidcore.svg)
Past participation and existing relationships shown for context. Logos do not indicate a confirmed 2026 World of Sports partnership unless separately announced.
WOS / 01
Why this room works
The best brand partnerships happen between the sessions.
Show up in training gear. Meet half the room before the first panel. Spend the day moving between courts, working sessions, live product experiences and the conversations people usually save for dinner.
150–200 leaders selected across consumer brands, sports teams, athlete-led businesses and wellness culture. Everyone has a reason to be there.
Built by Willpower
Illustrative partner environments
Put your brand inside the day.
Host the workout. Build the recovery floor. Own the dinner. Put your product in the hands of the people deciding how brands show up in sports and wellness.
Concepts shown for partnership planning. Final environments and participating brands are confirmed by written agreement.
Illustrative concept
01 / Arrival
The Paddock
Stage, courts, Brand Village and hospitality connected as one campus.
Illustrative concept
02 / Movement
Athletic Club
Host the morning session. Meet the room while everyone is still in training gear.
Illustrative concept
03 / Recovery
Longevity Lounge
Recovery, biometrics and bodywork people can use between sessions.
Illustrative concept
04 / Content
Anchor Stage
Put a useful idea on stage, then capture it for the people outside the room.
Illustrative concept
05 / Discovery
Brand Village
Real product trial. Real context. A clean path from discovery to conversation.
Illustrative concept
06 / Innovation
The Lab
Wearables and performance tools the room can test firsthand.
Illustrative experience concept
A signature partner moment
The Human
Performance Protocol.
Own the recovery floor. Bring the science to the stage. Put the product in people’s hands. Capture the whole thing so it travels after Austin.
- Role
- Title the environment
- Live
- Fireside + demonstration
- After
- Interviews + captured content
Official morning workout partner
Start the day
in motion.
LSKD gets the room moving before the first session. A sharp, high-energy workout built to turn introductions into actual connection.
8:30am
LSKD Morning Run + Workout
Padel39 East Austin
First look / 01
LSKD × Willpower
A race-week shirt made for the people in the room. More soon.
Concept shown. Final design and availability subject to approval.Working agenda · Thursday, October 22
8:30am workout.
7pm dinner.
LSKD Morning Run + Workout
Show up in training gear. LSKD gets the room moving before the first panel.
Workout partner
The Race Week Playbook
What a team, brand and partner each need to make the investment work.
Owning the Customer
Retention, loyalty and community when acquisition gets brutal.
Punching Above Your Budget
How challenger brands buy attention they can actually compound.
Lunch + Padel with the Pros
Refuel, play and discover product across the campus.
With
Athletic Club
Athletic ClubThe Human Performance Protocol
A live conversation, product demonstration and partner-owned environment.
From Viral to Reliable
The inventory, forecasting and post-purchase work behind sustainable scale.
Back to the Court
Close the program. Keep the conversations moving.
On court withAthletic Club
Athletic ClubThe Owners’ Table
A smaller closing table for select leaders and partners.
Dinner partner
This is the current working agenda. Sessions, talent and partner moments are published as agreements clear.
Who gets a seat
The people who can say yes.
01Consumer brand foundersBuilding what people wear, eat, drink and train with
02Brand marketersCMOs and growth leaders investing in sport
03Sports team executivesPartnerships, rights and fan growth
04Athlete entrepreneursEquity, platform and product
05Wellness leadersFitness, recovery and human performance
06Media & culture operatorsTurning sports moments into lasting relevance
2026 names are published as agreements clear.
Past speakers & attendees · priority invite network
Who’s in the
room.
A curated mix of people shaping where sports teams, consumer brands and wellness culture meet.
Explore who’s in the roomThey don't send one person. They send the team.
Wellness House 2026 delegations, from the approved guest list:
- Bloom×20incl. CEO, President & SVP Brand
- AG1×6incl. Chief Brand Officer
- YETI×5directors
- BPN×5incl. CGO
- ONNIT×4
- Tecovas×4incl. CMDO
- Outdoorsy×4
- Lucchese×3
Divya Goel
VP, Fan Engagement
Craig Lyon
SVP, Marketing
Megan Lindon
Sr. Director, Brand & Merchandise
Brandon James
SVP, Strategic Growth
John Sullivan
Chief Marketing Officer
Paulie Dery
Chief Brand Officer
Bill Neff
Head of Marketing
Krista Dalton
CMO & CDO
Courtney McHugh
VP, Marketing & Sports Marketing
Joe Cannon
Senior Vice President
Pranitha Patil
Co-Founder & CBO
Seth Hart
SVP, Ads & Integrated Partnerships
Casey Toohill
Former NFL Defensive End · Investor
Ben House
Director, Nutrition Systems & Research
Jerritt Elliott
Director of Volleyball & Head Coach
Antti Kontsas
Performance Director, Motorsport
RC Buford
CEO, Spurs Sports & Entertainment
Miki Agrawal
Founder, TUSHY & THINX
Justin Mares
Co-Founder, Kettle & Fire · Truemed
Jack Savage
Founder & CEO, Everyday Dose
Cody Burkhart
Chief, HumanWorks Lab, NASA
Bryan Cano
Chief Marketing Officer, True Classic
Jason Karp
Founder & CEO, HumanCo · Co-Founder, Hu
Eric Bandholz
Founder, Beardbrand
Greg LaVecchia
Founder & CEO, Bloom
Sam Nebel
Co-Founder, Goodwipes
Gleb Vaguine
Office of the President, Shopify
Albert Matheny
Founder & CEO, Promix Nutrition
Scott Hickle
Co-Founder, Throne
Nicholas Charlier
GM Americas, Vivobarefoot
Steve Tidball
Co-Founder & CEO, Vollebak
Ingrid Milman Cordy
Chief Marketing Officer, HigherDOSE
Cheryl Sew Hoy
Founder & CEO, Tiny Health
Hyla Nayeri
Co-Founder, 437
Peter Pham
Co-Founder, Science Inc. · Liquid Death (board)
Kevin Lenau
President & CEO, Backcountry
Alex Frias
CMO, Steve Madden
Jen Young
Co-Founder & CMO, Outdoorsy
Jesse Merrill
Co-Founder & CEO, good culture
Kumkum Pinto
VP Product Management, Estée Lauder
Keith Duncan
CEO, Favor Delivery (H-E-B)
Nick Guillen
Co-Founder, TRUFF
Steve Martocci
Co-Founder & CEO, SuppCo · GroupMe · Splice
Mike Xhaxho
Co-Founder & CEO, Waterboy
Jared LaMantia
Chief Growth Officer, Bare Performance Nutrition
Matt Cauble
Founder, Kin Euphorics · Soylent co-founder
Ben Arneberg
Founder & CEO, Pet Honesty
Erica Tam
SVP Brand, Bloom Nutrition
Joel Contartese
Head of International & TikTok Shop, Bloom
Meghan Shookman
VP Marketing, Purely Elizabeth
Mike Hondorp
VP Marketing, Force of Nature Meats
Haley Morgan
Director, CRO & Ecommerce, Lucchese
Alex Diesbach
VP Marketing, Saatva
Bob Mott
Sr. Director Strategic Finance & GM, Huckberry
Daniel Rabinovich
VP Brand Partnerships, Barry’s
Joah Gonzalez
Director, Digital Product, Constellation Brands
Profiles shown are past Willpower speakers and attendees, drawn from event rosters and approved guest lists, and reflect roles at the time of each event. The 2026 attendee roster is announced as invitations and agreements clear.
The planned event campus
East Austin.
Three and a half acres built around sport, hospitality and the Austin skyline. Twelve lighted courts. Four covered. One campus for the full day.
Venue photography courtesy of Padel39. Event plan subject to final venue agreement.
12lighted courts
4covered courts
20ftLED wall
1clubhouse, gym + recovery
East Austin, Texas
4716 East 5th Street · Open map ↗
For brand + SaaS partners
Bring something useful into the room.
Consumer brands can own the physical experience. SaaS partners can earn attention with useful ideas, access and introductions. Every partnership should add something to the day.
01Own an environmentStage, lounge, lab, court or hospitality space
02Create a ritualWorkout, recovery, meal, demo or gift
03Teach something usefulSession, interview, research or live product proof
04Carry the story homeCaptured content for the people outside the room
Consumer brand activation
Make the product part of the day.
Own a workout, court, recovery ritual, hospitality moment, product discovery zone or content story.
01Brand + commercial goal
02Activation lane + investment
03Direct follow-up from Willpower
SaaS + platform sponsor
Put your platform in front of the buyer.
Build qualified pipeline through thought leadership, category ownership, product proof and curated introductions.
01Your ICP + pipeline goal
02Access, content + ownership
03Curated follow-up plan
Need to know
The useful details.
What is World of Sports?
A curated one-day Willpower summit where consumer brand leaders and sports teams build partnerships across fan culture, human performance and wellness.
Who gets invited?
Founders, CMOs and senior operators at consumer brands are the core audience, alongside select sports team executives, athlete entrepreneurs and wellness leaders. The current plan caps the room at 150–200 seats.
What is the current venue plan?
Padel39 East Austin on Thursday, October 22, 2026. The venue plan remains subject to final agreement.
What can a brand own?
An environment, ritual, session, hospitality moment or captured-content package. We build around what your product can genuinely add to the day.
What is confirmed today?
This private preview shows the active working plan. Talent, partner brands, programming and venue details are published as written agreements clear.
What is the difference between the partner paths?
Consumer brand partners build activations, product moments and hospitality. SaaS partners sponsor access, content and qualified connections with the brand leaders they serve.
When does attendee registration open?
The live Luma page is coming. Brand leaders can request a spot now, and approved attendees will receive the registration link when it opens.
From the 2025 stage
Already in the
conversation.
Consumer brand leaders, sports team executives, athletes and performance operators have already helped shape this room.
Catalyst Series
Winning Cultural Tentpoles · F1 Edition
Austin · October 14, 2025
01 / Catalyst F1
Courtney McHugh
Vice President, Marketing & Sports Marketing
02 / Catalyst F1
Greg Reintjes
Senior Vice President, Marketing
03 / Catalyst F1
Kyle Turadek
Senior Director, Growth & Ecommerce
Across the Willpower event calendar
Sports, Brand & Wellness Leaders
Austin · 2025–2026
01
Megan Lindon
Sr. Director, Brand & Merchandise
02
Brandon James
SVP, Strategic Growth
03
Brian Colbert
SVP, Global Partnerships
04
Evan Floersch
Co-Owner & CEO
05
Joe Cannon
Senior Vice President
06
Bill Neff
Head of Marketing
07
Krista Dalton
CMO & CDO
08
John Sullivan
Chief Marketing Officer
09
Paulie Dery
Chief Brand Officer
10
Leala Francis
SVP, Consumer Products & CX
11
Pranitha Patil
Co-Founder & CBO
12
Ingrid Milman Cordy
Chief Marketing Officer
World of Sports & Human Performance
Austin · October 15, 2025
01
Divya Goel
VP, Fan Engagement
02
Craig Lyon
SVP, Marketing
03
Seth Hart
SVP, Ads & Integrated Partnerships
04
Natasha Van Der Merwe
CEO, NVDM Coaching
05
Casey Toohill
Former NFL Defensive End · Investor & Advisor
06
Ben House
Director, Nutrition Systems & Research
07
Jerritt Elliott
Director of Volleyball & Head Coach
08
Antti Kontsas
Performance Director, Motorsport
09
Dr. Tommy Wood
Associate Professor
10
Lauren Betzing
Co-Founder & CSO
11
Rob Insinger
Co-Founder & CRO
12
Steve Tidball
CEO & Co-Founder
13
Bill Powell
Co-Founder
Past speakers and titles reflect their roles at the time of each event. Portraits are individual headshots or photographs from the live event.
Austin · October 22 · 2026
Choose your place
in the room.
Attend as a brand leader. Build an activation as a consumer brand. Sponsor access as a SaaS partner.