Brand founders & CEOs
Category-defining operators building what people wear, eat, drink and train with.
World of Sports · Austin · October 22, 2026
Who’s in
the room.
The consumer brand leaders investing in sport. The team executives building the fan relationship. The athlete-builders, wellness operators and culture-makers moving the category forward.
150–200vetted seats · capped by design
$10M–$1Boperator revenue range
1 dayfrom workout to closing drinks
The audience architecture
A working room.
Built on purpose.
Every seat has a reason to be there. The mix is designed to put the people buying attention, selling access, building product and shaping culture into the same conversation.
CMOs & brand leaders
The people deciding where the next partnership dollar, campaign and cultural bet goes.
Teams, leagues & properties
Partnership, growth and fan-experience leaders who know what brands can actually own.
Athletes & athlete-builders
People turning performance, audience and earned trust into durable businesses.
Wellness & innovation leaders
Fitness, recovery, sports science and technology operators building the performance layer.
Media & creative operators
The people who turn sports moments into stories, communities and lasting relevance.
Founders & CEOs◆CMOs & CBOs◆Partnership leaders◆Growth operators◆Sports executives◆Athlete-builders◆Performance leaders
Past speakers · priority invite network
A selected
snapshot.
Real people from the Willpower community. These leaders have already joined us on stage or in the room across World of Sports, Catalyst and the broader Willpower event calendar.
World of Sports · past speaker
Divya Goel
VP, Fan Engagement
World of Sports · past speaker
Craig Lyon
SVP, Marketing
Willpower · past speaker
Megan Lindon
Sr. Director, Brand & Merchandise
Willpower · past speaker
Brandon James
SVP, Strategic Growth
Willpower · past speaker
John Sullivan
Chief Marketing Officer
Willpower · past speaker
Paulie Dery
Chief Marketing Officer
Willpower · past speaker
Bill Neff
Head of Marketing
Willpower · past speaker
Krista Dalton
CMO & CDO
Catalyst F1 · past speaker
Courtney McHugh
VP, Marketing & Sports Marketing
Willpower · past speaker
Joe Cannon
Senior Vice President
Willpower · past speaker
Pranitha Patil
Co-Founder & CBO
World of Sports · past speaker
Seth Hart
Chief Marketing Officer
Across the Willpower calendar
More people you’ll find in the room.
Founders, rights holders and senior operators from Wellness House, World of Sports, Catalyst and Human Performance.
Wellness House · attendee
RC Buford
CEO, Spurs Sports & Entertainment
Wellness House · attendee
Miki Agrawal
Founder, TUSHY & THINX
Wellness House · attendee
Justin Mares
Co-Founder, Kettle & Fire · Truemed
Wellness House · attendee
Jack Savage
Founder & CEO, Everyday Dose
Human Performance · attendee
Cody Burkhart
Chief, HumanWorks Lab, NASA
Wellness House · attendee
Bryan Cano
Head of Marketing, True Classic
Wellness House · attendee
Jason Karp
Founder & CEO, HumanCo
Wellness House · attendee
Eric Bandholz
Founder, Beardbrand
Wellness House · past speaker
Greg LaVecchia
Founder & CEO, Bloom
Wellness House · past speaker
Sam Nebel
Co-Founder, Goodwipes
Wellness House · past speaker
Gleb Vaguine
Office of the President, Shopify
Catalyst Series · past speaker
Albert Matheny
Founder & CEO, Promix Nutrition
Wellness House · past speaker
Scott Hickle
Co-Founder, Throne
Wellness House · past speaker
Nicholas Charlier
GM Americas, Vivobarefoot
Profiles shown are past Willpower speakers and attendees, drawn from event rosters and approved guest lists, and reflect roles at the time of each event. The 2026 attendee roster is announced as invitations and agreements clear.
Explore the full past-speaker rosterThe company we keep
A snippet of the
brands in our orbit.
Consumer, sports, wellness, hospitality and culture leaders already connected to the Willpower event network.
![[solidcore]](assets/logos/credibility/solidcore.svg)
Past participation, speaker companies and existing Willpower relationships shown for context. Logos do not indicate confirmed 2026 attendance or partnership unless separately announced.
Why this room works
The connection happens
before the panel ends.
A badge scan gets you through the door. The day creates the useful part: sweat together, hear the commercial reality, try the product, play on the same court and keep the conversation going.
- 01Move first
Meet the room in training gear, before the hierarchy arrives.
- 02Work in public
Put the real partnership questions on stage. Polished talking points can stay home.
- 03Make product tangible
Let people play, recover, taste and test in the flow of the day.
- 04Keep the room together
One campus. One itinerary. A closing conversation worth staying for.
Austin · October 22 · 2026
Bring something
useful to the room.
Whether you want a seat or want to build part of the day, start with a direct conversation.