WillpowerWellness HouseRequest invitation ↗

Austin · First Friday of SXSW

Wellness House 2027

Founders, CMOs, and operators from consumer, wellness, and performance brands.

Request invitation ↗View program ↓
Past event footage
2026 partners
Klaviyo Shopify YETI Kohler Hyperice Throne Vivobarefoot AION

A day at the House.

Wellness HouseProposed times · CT

  1. Run + recovery

    Morning run, then recovery.

  2. Check-in + coffee

    Breakfast and product tastings.

  3. Founder panels

    Brand, retail & growth.

  4. Operator panels

    Product, distribution & scale.

  1. Lunch + CPG roast

    Food and the CPG Comedy Roast.

  2. Afternoon panels

    Consumer brands & performance.

  3. Keynote

    A founder on the main stage.

  4. The cooldown

    Drinks in the courtyard.

Wellness House 2026 guests on the morning runFounders speaking on the Wellness House 2026 stageGuests gathered in the Wellness House courtyard in 2026
Wellness House 2026

Recovery, product demos & gifting throughout the day.

Past speakers & attendees.

Paulie DeryAG1

Paulie Dery

Chief Brand Officer · AG1

Greg LaVecchiaBloom

Greg LaVecchia

Founder & CEO · Bloom

John SullivanWHOOP

John Sullivan

CMO · WHOOP

Bill NeffYETI

Bill Neff

Head of Marketing · YETI

Krista DaltonTecovas

Krista Dalton

CMO & CDO · Tecovas

Pranitha PatilFunction Health

Pranitha Patil

Co-Founder & CBO · Function

Joe CannonHyperice

Joe Cannon

SVP · Hyperice

Steve TidballVollebak

Steve Tidball

Co-Founder & CEO · Vollebak

Alex FriasSteve Madden

Alex Frias

CMO · Steve Madden

Jason KarpHumanCo

Jason Karp

Founder & CEO · HumanCo

Kevin LenauBackcountry

Kevin Lenau

President & CEO · Backcountry

Keith DuncanFavor

Keith Duncan

CEO · Favor (H-E-B)

Gleb VaguineShopify

Gleb Vaguine

Office of the President · Shopify

Ingrid Milman CordyHigherDOSE

Ingrid Milman Cordy

CMO · HigherDOSE

Jared LaMantiaBPN

Jared LaMantia

Chief Growth Officer · BPN

Kumkum PintoEstée Lauder

Kumkum Pinto

VP Product · Estée Lauder

Wellness House 2026. Roles reflect that event; 2027 speakers are forthcoming.

Video highlights.

Wellness House 2026

Behind Bloom.

Interview

  • BloomGreg LaVecchiaBloom · Co-Founder & CEO

Brand, community & AI.

Panel highlights

  • YETIBill NeffYETI · Head of Marketing
  • TecovasKrista DaltonTecovas · CMO & CDO
  • Kumkum PintoVP, Product
  • ShopifyGleb VaguineShopify · Moderator

The power of routine.

Panel highlights

  • HigherDOSEIngrid Milman CordyHigherDOSE · Chief Marketing Officer
  • WHOOPJohn SullivanWHOOP · Chief Marketing Officer
  • WellworthyJake HeyenWellworthy · Moderator

Wellness & community.

Panel highlights

  • SweatpalsSalar ShahiniSweatpals · Founder & CEO
  • VivobarefootNicholas CharlierVivobarefoot · GM, Americas
  • Eric HinmanHybrid athlete & investor
  • WillpowerBill MurphyWillpower · Moderator

The business of sports.

Panel highlights

  • HypericeJoe CannonHyperice · SVP, Partnerships
  • Spurs Sports & EntertainmentBrian ColbertSpurs Sports & Entertainment · SVP, Global Partnerships
  • Texas RanchersEvan FloerschTexas Ranchers · Co-Owner & CEO

Future of health.

Panel highlights

  • ThroneScott HickleThrone · Co-Founder & CEO
  • Function HealthPranitha PatilFunction Health · Co-Founder & CBO
  • Tiny HealthCheryl Sew HoyTiny Health · Founder & CEO
  • FlexSam O’KeefeFlex · Moderator

Founder mode.

Getting scrappy

  • 437Hyla Nayeri437 · Co-Founder & Co-CEO
  • It's That SimpleBryan GuadagnoIt's That Simple · Co-Founder & CEO
  • goodwipesSam Nebelgoodwipes · Co-Founder & CCO
  • PostPilotBrett FoxPostPilot · Moderator

Watch the 2026 recap ↗

Activations.

2027 concepts
Proposed Living Room at the courtyard stage, with a hedge wall and dark timber canopy

Living Room

Courtyard stage · Panels.

Proposed Recovery Room under the white tent, with checkerboard paving, recliners and compression boots

Recovery Room

Canopy · Compression & red light.

Proposed House Kitchen on the street-side terrace, with picnic tables, a mural and a movable tasting counter

House Kitchen

Street terrace · Coffee & tastings.

Proposed Listening Room in the indoor lounge, with a black ceiling, glass doors and headphone seating

Listening Room

Indoor lounge · Headphone sessions.

Based on the 2026 album. Layouts are proposed.

The Willpower network.

64 brands
AG1
Bloom
WHOOP
ŌURA
YETI
Shopify
Klaviyo
Hyperice
HigherDOSE
Therabody
Function Health
LSKD
BPN
Onnit
Olipop
Liquid Death
Poppi
GoodPop
lululemon
Peloton
Equinox
HYROX
[solidcore]
Barry’s
Hilton
Aescape
CAVA
HelloFresh
Daily Harvest
Chomps
Graza
Supergut
Huel
GNC
CAULIPOWER
MASA Chips
Caraway
David
Kendra Scott
Tecovas
Huckberry
Kohler
Supergoop!
Beekman 1802
RoC Skincare
Bottega Veneta
The Estée Lauder Companies
Steve Madden
Neurable
Ammortal
Throne
Vivobarefoot
AION
Backcountry
Vollebak
HumanCo
Favor
C4
TRUFF
Outdoorsy
Goodwipes
True Classic
Beardbrand
Waterboy

Past events and existing relationships. 2027 partners to be announced.

Austin.

SXSW · March 15–21, 2027
An editorial illustration of Austin and the Lady Bird Lake trail
Lady Bird LakeTrail map ↗SXSWOfficial event details ↗Host dinnerProposed · Ask about it ↗

An independent Willpower event during SXSW week.

Attend or partner.

Willpower Wellness House2027

Brand

  • Founders, CEOs & senior operators
  • Consumer, wellness or performance
  • $10M+ in brand revenue

An approved invitation is required.

Request Brand invitation
Willpower Wellness House2027

Brand partner

  • Product and wellness brands
  • Sampling, recovery or hospitality
  • Share your concept and footprint

Activation plans are agreed with Willpower.

Contact Willpower
Willpower Wellness House2027

Sponsor

  • Platforms, agencies & service providers
  • House, content or program support
  • Discuss your goals with Willpower

Partner applications are reviewed separately.

Contact Willpower
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Apply with your brand and role. Brand applications are reviewed personally. Agencies and service providers are vetted as partners.