◆ Request an Invite

The room is invite-only.
Tell us who you are.

Willpower is the curated room for $10M–$1B+ consumer, wellness, and performance brand operators. Every application is reviewed personally, usually within a week.

Show up. Invest. Show up again.

◆ The Room

Operators already in.

A sample of the founders, CEOs, and senior operators who've been at the table at Willpower events. Every one invited.

Brands in the Room

◆ Who this is for

Operators building the category.

Founders, CEOs, and senior operators at $10M–$1B+ consumer, wellness, or performance brands.
People who have actually scaled something, and want to spend an evening with others who have too.
Service providers (agencies, CFOs, co-mans, legal, retail) who want to partner with the room, not pitch it.

× Who this isn't for

Where we draw the line.

Brands under $10M in revenue. Come back when you've scaled.
Service providers who treat events as lead-gen. We vet partners separately, no cold pitches in the room.
Operators who show up to take and don't give. This is a peer community, not a conference audience.

◉ What happens next

Four steps. About a week.

Every application is read. Most hear back within five to seven days.

01 Today

You apply.

Takes about three minutes. Tell us your brand, your role, and what you're working on.

02 Within 48 hrs

We read it.

Every application is reviewed personally, no form letters, no AI screening.

03 Within a week

A conversation.

If it's a fit, a short call or intro email. If it's not, we'll tell you straight.

04 The invite

You're in the room.

Invited to the next event that fits, Catalyst, World of Sports, or Wellness House.

The room is invite-only.Tell us who you are.