World of Sports Summit
The business summit of race week · 150–200 brand & sports leaders · Padel39 East
Brand partnership opportunities · Built by Willpower
Willpower World of Sports Summit 2026
Put your product in the hands, conversations and content shaping sports and wellness culture.
150–200 curated leaders
Padel39 East
Race week
22October
2026
2026
Austin · October 22–25, 2026
The biggest sports weekend in Austin history.
Four straight days of marquee sport in one city, and the Summit is the business room that opens it. Every leader worth meeting already has a reason to be in Austin this week.
Spurs vs Rockets
NBA opening week · the Spurs' Austin home game · Moody Center · 8:30pm
Texas vs Ole Miss
SEC football at DKR Stadium · Ole Miss's first trip to Austin since 2013
United States Grand Prix
Race day at COTA · round 19 of the 2026 championship
One city. One weekend.
Team and event marks identify independent public events taking place the same weekend. No affiliation or endorsement implied.
Across the Willpower ecosystem
Credibility before the pitch.
Consumer brands, teams, athlete-builders and the operators powering their growth.
A snapshotof the brands, teams and cultural operators already in the Willpower orbit
![[solidcore]](../Wos/assets/logos/credibility/solidcore.svg)
Past participation and existing relationships shown for context. Logos do not indicate confirmed 2026 participation unless separately announced.
The people who can say yes
A buyer room. Built to move.
A deliberately mixed room of people who build brands, move culture and open doors across sport.
150–200curated leaders
Who's in the room
Names, not categories.
They don't send one person — they send the team.
Bloom ×20 (CEO, President, SVP Brand) · AG1 ×6 (incl. CBO) · YETI ×5 · BPN ×5 (incl. CGO) · ONNIT ×4 · Tecovas ×4 · Outdoorsy ×4 · Lucchese ×3
Divya Goel
VP, Fan Engagement
Craig Lyon
SVP, Marketing
Megan Lindon
Sr. Director, Brand & Merchandise
Brandon James
SVP, Strategic Growth
John Sullivan
Chief Marketing Officer
Paulie Dery
Chief Brand Officer
Bill Neff
Head of Marketing
Krista Dalton
CMO & CDO
Courtney McHugh
VP, Marketing & Sports Marketing
Joe Cannon
Senior Vice President
Pranitha Patil
Co-Founder & CBO
Seth Hart
SVP, Ads & Integrated Partnerships
Casey Toohill
Former NFL Defensive End · Investor
Ben House
Director, Nutrition Systems & Research
Jerritt Elliott
Director of Volleyball & Head Coach
Antti Kontsas
Performance Director, Motorsport
RC Buford
CEO, Spurs Sports & Entertainment
Miki Agrawal
Founder, TUSHY & THINX
Justin Mares
Co-Founder, Kettle & Fire · Truemed
Jack Savage
Founder & CEO, Everyday Dose
Cody Burkhart
Chief, HumanWorks Lab, NASA
Bryan Cano
Chief Marketing Officer, True Classic
Jason Karp
Founder & CEO, HumanCo · Co-Founder, Hu
Eric Bandholz
Founder, Beardbrand
Greg LaVecchia
Founder & CEO, Bloom
Sam Nebel
Co-Founder, Goodwipes
Gleb Vaguine
Office of the President, Shopify
Albert Matheny
Founder & CEO, Promix Nutrition
Scott Hickle
Co-Founder, Throne
Nicholas Charlier
GM Americas, Vivobarefoot
Steve Tidball
Co-Founder & CEO, Vollebak
Ingrid Milman Cordy
CMO, HigherDOSE
Cheryl Sew Hoy
Founder & CEO, Tiny Health
Hyla Nayeri
Co-Founder, 437
Peter Pham
Co-Founder, Science Inc. · Liquid Death (board)
Kevin Lenau
President & CEO, Backcountry
Alex Frias
CMO, Steve Madden
Jen Young
Co-Founder & CMO, Outdoorsy
Jesse Merrill
Co-Founder & CEO, good culture
Kumkum Pinto
VP Product Management, Estée Lauder
Keith Duncan
CEO, Favor Delivery (H-E-B)
Nick Guillen
Co-Founder, TRUFF
Steve Martocci
Co-Founder & CEO, SuppCo · GroupMe · Splice
Mike Xhaxho
Co-Founder & CEO, Waterboy
Jared LaMantia
Chief Growth Officer, Bare Performance Nutrition
Matt Cauble
Founder, Kin Euphorics · Soylent co-founder
Ben Arneberg
Founder & CEO, Pet Honesty
Erica Tam
SVP Brand, Bloom Nutrition
Joel Contartese
Head of International & TikTok Shop, Bloom
Meghan Shookman
VP Marketing, Purely Elizabeth
Mike Hondorp
VP Marketing, Force of Nature Meats
Haley Morgan
Director, CRO & Ecommerce, Lucchese
Alex Diesbach
VP Marketing, Saatva
Bob Mott
Sr. Director Strategic Finance & GM, Huckberry
Daniel Rabinovich
VP Brand Partnerships, Barry’s
Joah Gonzalez
Director, Digital Product, Constellation Brands
Past Willpower speakers & attendees across Wellness House, Catalyst, World of Sports & the HP Summit · roles reflect the time of each event · not an announced 2026 roster
Why brands belong here
Make the product part of the story.
Sampling works harder when the room can use it, talk about it and see exactly where it belongs.
Built into the experience.Product in hand. Product in the conversation.
A brand path built into the day
01 · Trial
ProductPut it in their hands.
Tastings, demos and recovery moments built around real use.
02 · Story
ContentGive it a reason to travel.
Photo, video and on-stage moments your team can keep using.
03 · Access
RelationshipsOpen the next door.
Curated introductions across teams, hospitality, retail and culture.
Activation · content · culture
Build the moment. Make it travel.
Own an experience people actually use. Leave with the relationships, photos and video to keep it moving long after Austin.
Event recap filmWatch on YouTube ↗World of Sports 2025
Event recap filmWatch on YouTube ↗Wellness House 2026
Event recap filmWatch on YouTube ↗Wellness Lounge
Event recap filmWatch on YouTube ↗Austin CPG Party
Past-event participants and imagery shown for context. Talent, content rights and 2026 participation remain subject to written confirmation.
Proposed for 2026
One headline. Six ways in.
Tom Brady × Aescape draws the room. Six distinct environments give brands a useful role in the day.
01 · Marquee reveal
Tom Brady × Aescape
The Brady Protocol revealed live, bringing athletes, teams and consumer brand leaders into the same conversation.
02 · Recovery
Longevity Lounge
Biometrics, bodywork and reset.
03 · Arrival
The Paddock
Stage, courts and hospitality.
04 · Movement
Athletic Club
The workout before the work.
05 · Content
Anchor Stage
Ideas that travel beyond Austin.
06 · Discovery
Brand Village
Product trial with real context.
07 · Innovation
The Lab
Performance technology in-hand.
Proposed partnership concepts. Talent, participating brands, rights and final creative remain subject to written confirmation.
Brand partnership architecture
Choose the moment you can own.
Each level gives the brand a clear role in the experience, from a headline world to the product in the bag.
01★
Marquee Experience
$25KName the world.
- Named experience zone + hero activation
- Speaking seat on a performance panel
- Recap video + filmed brand story
- 6–8 curated VIP introductions
- 6 VIP passes + select race-week hosting
02◎
Activation Partner
$15KOwn the interaction.
- Named tasting, recovery or lounge activation
- Integrated into the run of show
- Pro photo + video cleared for use
- Curated team, retail + hotel introductions
- 4 VIP passes
03↗
Brand Village
$8KBuild the footprint.
- Dedicated Brand Village footprint
- Product demo or sampling
- Logo on event site + brand wall
- Photo set + recap inclusion
- 2 partner passes
04＋
Product Seeding
$3–5KSeed the right moment.
- Gift bag, bar or recovery-zone placement
- Contextual product integration
- Marketing promo inclusion
- Brand wall + recap mention
- Food, beverage + wellness categories
Built beforeWhat brand partnership looks like live.Real Willpower activation formats
Wellness House 2026
Product Discovery
World of Sports
Padel Zone
World of Sports
Recovery Lab
Past brand sponsors + activation partners
Illustrative target map · October 22
The Summit Lineup.
The aspirational room, mapped through movement, live ideas, product and play.
MovementPanelsHospitalityMarquee
Movement
Morning Workout
Panel 01
The F1 Playbook
Reset
Break + Product Discovery
Panel 02
Owning the Customer
Panel 03
Punching Above Your Budget
Lunch + play
Padel with the Pros
Panel 04 · Marquee
Tom Brady × Aescape
Panel 05
From Viral to Reliable
Panel 06
Brand Is the Moat
Closing
The Cooldown
Illustrative target lineup for partnership planning. Logos indicate aspiration and category fit, not confirmed 2026 participation unless separately announced.
The Willpower event portfolio · 2025–2026
Three proven formats. One flagship.
World of Sports combines what already works: movement, candid operator conversations, live product discovery and play.
Executive intimacy
80–100 leaders · one focused panel · live brand discovery · close networking
▶ Watch recapConfirmed for 2026
Brands already on Willpower stages
Past-event attendance and programming shown for context. Confirmed 2026 partners appear above; other participation remains subject to written confirmation.
The post-event readout
See what moved.
Within 10 business days, your team gets the proof, assets and next moves.
Brand partner readout · within 10 business days
Trial
Sampling, demos and participation documented against the activation plan.
Content
Cleared photo, video and recap assets organized for your team to reuse.
Connections
Curated introductions, opted-in follow-up and a clear next-event recommendation.
The business of brand & sports
Own a moment the room remembers.
Choose the experience your brand can make genuinely better. We will build it into the day and give your team the content, relationships and follow-up to keep it moving.