World of Sports Summit
The business summit of race week · 150–200 brand & sports leaders · Padel39 East
Partnership opportunities · Built by Willpower
Willpower World of Sports Summit 2026
Put your brand inside the day with the leaders shaping sports and wellness culture.
150–200 curated leaders
Padel39 East
Race week
22October
2026
2026
Austin · October 22–25, 2026
The biggest sports weekend in Austin history.
Four straight days of marquee sport in one city, and the Summit is the business room that opens it. Every leader worth meeting already has a reason to be in Austin this week.
Spurs vs Rockets
Willpower private suite with the Spurs.
Moody Center · 8:30pm
Texas vs Ole Miss
SEC football at DKR Stadium · Ole Miss's first trip to Austin since 2013
United States Grand Prix
Race day at COTA · round 19 of the 2026 championship
One city. One weekend.
Team and event marks identify independent public events taking place the same weekend. No affiliation or endorsement implied.
Across the Willpower ecosystem
Credibility before the pitch.
Consumer brands, teams, athlete-builders and the operators powering their growth.
A snapshotof the brands, teams and cultural operators already in the Willpower orbit
![[solidcore]](../Wos/assets/logos/credibility/solidcore.svg)
Past participation and existing relationships shown for context. Logos do not indicate confirmed 2026 participation unless separately announced.
The people who can say yes
A buyer room. Built to move.
A deliberately mixed room of brand builders, sports operators and the people helping both move faster.
150–200curated leaders
Who's in the room
Names, not categories.
They don't send one person — they send the team.
Bloom ×20 (CEO, President, SVP Brand) · AG1 ×6 (incl. CBO) · YETI ×5 · BPN ×5 (incl. CGO) · ONNIT ×4 · Tecovas ×4 · Outdoorsy ×4 · Lucchese ×3
Divya Goel
VP, Fan Engagement
Craig Lyon
SVP, Marketing
Megan Lindon
Sr. Director, Brand & Merchandise
Brandon James
SVP, Strategic Growth
John Sullivan
Chief Marketing Officer
Paulie Dery
Chief Brand Officer
Bill Neff
Head of Marketing
Krista Dalton
CMO & CDO
Joe Cannon
Senior Vice President
Pranitha Patil
Co-Founder & CBO
Seth Hart
SVP, Ads & Integrated Partnerships
Casey Toohill
Former NFL Defensive End · Investor
Ben House
Director, Nutrition Systems & Research
Jerritt Elliott
Director of Volleyball & Head Coach
Antti Kontsas
Performance Director, Motorsport
RC Buford
CEO, Spurs Sports & Entertainment
Miki Agrawal
Founder, TUSHY & THINX
Justin Mares
Co-Founder, Kettle & Fire · Truemed
Jack Savage
Founder & CEO, Everyday Dose
Cody Burkhart
Chief, HumanWorks Lab, NASA
Bryan Cano
Chief Marketing Officer, True Classic
Jason Karp
Founder & CEO, HumanCo · Co-Founder, Hu
Eric Bandholz
Founder, Beardbrand
Greg LaVecchia
Founder & CEO, Bloom
Sam Nebel
Co-Founder, Goodwipes
Gleb Vaguine
Office of the President, Shopify
Albert Matheny
Founder & CEO, Promix Nutrition
Scott Hickle
Co-Founder, Throne
Nicholas Charlier
GM Americas, Vivobarefoot
Steve Tidball
Co-Founder & CEO, Vollebak
Ingrid Milman Cordy
CMO, HigherDOSE
Cheryl Sew Hoy
Founder & CEO, Tiny Health
Hyla Nayeri
Co-Founder, 437
Peter Pham
Co-Founder, Science Inc. · Liquid Death (board)
Kevin Lenau
President & CEO, Backcountry
Alex Frias
CMO, Steve Madden
Jen Young
Co-Founder & CMO, Outdoorsy
Jesse Merrill
Co-Founder & CEO, good culture
Kumkum Pinto
VP Product Management, Estée Lauder
Keith Duncan
CEO, Favor Delivery (H-E-B)
Nick Guillen
Co-Founder, TRUFF
Steve Martocci
Co-Founder & CEO, SuppCo · GroupMe · Splice
Mike Xhaxho
Co-Founder & CEO, Waterboy
Jared LaMantia
Chief Growth Officer, Bare Performance Nutrition
Matt Cauble
Founder, Kin Euphorics · Soylent co-founder
Ben Arneberg
Founder & CEO, Pet Honesty
Erica Tam
SVP Brand, Bloom Nutrition
Joel Contartese
Head of International & TikTok Shop, Bloom
Meghan Shookman
VP Marketing, Purely Elizabeth
Mike Hondorp
VP Marketing, Force of Nature Meats
Alex Diesbach
VP Marketing, Saatva
Bob Mott
Sr. Director Strategic Finance & GM, Huckberry
Daniel Rabinovich
VP Brand Partnerships, Barry’s
Joah Gonzalez
Director, Digital Product, Constellation Brands
Past Willpower speakers & attendees across Wellness House, Catalyst, World of Sports & the HP Summit · roles reflect the time of each event · not an announced 2026 roster
Why brands belong here
Build something the room will use.
Put the product inside a useful moment. Give the room something worth carrying forward.
The partnership lives in the experience.Try it. Use it. Talk about it.
A commercial path built into the day
01 · Pipeline
SignalMeet the buyer.
Curated introductions to leaders with real fit and influence.
02 · Pilots
UtilityProve the use case.
A working session, live demo or customer problem solved in-room.
03 · Proof
MomentumGive sales evidence.
Capture an operator story your commercial team can keep using.
Proposed for 2026
Six environments. One connected day.
Movement, content, hospitality, discovery and performance create a full day worth arriving early for—and staying after the conversation.
01 · Recovery
Longevity Lounge
Biometrics, bodywork and reset.
02 · Arrival
The Paddock
Stage, courts and hospitality.
03 · Movement
Athletic Club
The workout before the work.
04 · Content
Anchor Stage
Ideas that travel beyond Austin.
05 · Discovery
Brand Village
Product trial with real context.
06 · Innovation
The Lab
Performance technology in-hand.
Proposed experience concepts. Talent, programming and final creative remain subject to confirmation.
Partnership architecture
Own the role only you can play.
Presenting Partner leads the identity. Every other level owns one clear, commercially useful moment.
01★
Presenting Partner
$125K+Set the identity.
- Full opted-in attendee list
- 12–15 curated executive introductions
- Category exclusivity + headline stage
- Signature content series
- Race-week hosting + 10 VIP passes
02◎
Platform
$50K+Own the use case.
- Full opted-in attendee list
- 8–10 curated executive introductions
- Named flagship experience
- Filmed operator story
- 8 partner passes
03↗
Growth
$35KLead the track.
- Full opted-in attendee list
- 5–7 curated executive introductions
- Owned working session
- Event content + photo set
- 6 partner passes
04＋
Activation
$25KBuild the touchpoint.
- Full opted-in attendee list
- 2–3 curated executive introductions
- Branded activation footprint
- Event capture + recap inclusion
- 4 partner passes
Built beforeWhat partnership looks like live.Real Willpower activation formats
Wellness House 2026
AI Lounge
World of Sports
Padel Zone
World of Sports
Recovery Lab
Additional past Willpower sponsors
World of Sports 2026
Meet Some of Our Speakers
Live in Austin · October 22, 2026
Confirmed
Ahmed “Meddy” Iqbal
CMO, Cadillac F1 Racing
Confirmed
Rob Bloom
CMO, Aston Martin F1
Confirmed
Giancarlo Morena
VP, Sports & Entertainment
Confirmed
Ron “Boss” Everline
Founder, Just Train
Just Train
Confirmed
Craig Lyon
SVP, Marketing
Confirmed
Shergul Arshad
Head of North America
Confirmed
Dr. Ara Suppiah
Scientific Advisory Board
Confirmed
Mike Buckley
SailGP
SailGP
Confirmed for 2026. More names announced as agreements clear. Participation subject to scheduling.
Thursday · October 22 · Padel39 East Austin
The Summit Lineup.
A working agenda bringing Formula 1, consumer brands, human performance and marketing leaders together across movement, panels, play and hospitality.
MovementPanelsHospitalityMarquee
Arrival · movement
Morning Workout led by Ron “Boss” Everline
Panel 01
The Race Week Playbook
Panel 02
Owning the Customer
Panel 03 · Formula 1
The Racing Bulls Playbook
Racing BullsPeter Bayer
Lunch · play
Lunch + Padel with the Pros
Panel 04
The Human Performance Protocol
Ray LewisAndy GalpinPanel 05 · marquee · proposed
The Performance Stack
Gary BreckaBoss EverlineHarrison Barnes
Courts · community
Back to the Court
Evening · hospitality
The Owners’ Table
Morning after · VIP recovery
Gevity Member for the Day
Working agenda and proposed programming for planning only. Participation is not confirmed unless separately announced.
The Willpower event portfolio · 2025–2026
Three proven formats. One flagship.
World of Sports combines what already works: movement, candid operator conversations, live product discovery and play.
Executive intimacy
80–100 leaders · one focused panel · live brand discovery · close networking
▶ Watch recapConfirmed for 2026
Brands already on Willpower stages
Past-event attendance and programming shown for context. Confirmed 2026 partners appear above; other participation remains subject to written confirmation.
The post-event readout
Meet. Prove. Follow up.
The partnership should leave your commercial team with more than impressions.
Partner readout · within 10 business days
Introductions
Named executive introductions selected against category fit and commercial intent.
Proof
A live operator or product story captured in a format your team can reuse.
Momentum
Opted-in follow-up, an opportunity recap and a clear next-event recommendation.
It compounds
Amazon met a gummy brand in a Willpower room in Feb 2025; two months later it launched on Buy with Prime, and Amazon told the story on our next stage.
The business of brand & sports
Put your brand inside the day.
Tell us the audience, experience or category you want to own. We will build the sharpest version of the partnership around it.