◆ The Partner Directory

The partners the room actually works with.

A curated directory of agencies, CFOs, co-mans, and tech partners, vetted by Willpower, used by $10M–$1B+ consumer brand operators. Not an ad wall. A resource.

◉ Tiers

Three levels. One standard.

Every partner, regardless of tier, clears the same curation bar. Tiers reflect commitment to the room, not quality.

◆ Tier 1 · Founding

Founding Partner.

Year-round presence across all three event series. Custom programming, introductions across the room, deepest access to operators. A small, deliberate circle.

◉ Tier 2 · Series

Series Partner.

Embedded in one event series (Catalyst, World of Sports, or Wellness House). Present at every event in that series for the year.

❖ Tier 3 · Brand

Brand Partner.

For consumer brands that want to activate at Willpower events, tastings, product drops, experiential moments. Member-facing, not ad inventory.

✦ The Directory

Filter by what you need.

Members: use this as a vetted resource. Partners: apply at any tier, we match by category fit, not just budget.

◉ How It Works

Curation, both directions.

Partners are vetted, matched, and introduced, never dropped into the room cold.

01 Apply

Tell us who you serve.

Category, tier interest, three customer references. Every partner is reviewed against member need, not just budget.

02 Match

Matched to the right room.

We place partners in events where operators are actually looking for what they offer, not every event, not every room.

03 Introduce

Warm intros, not pitches.

The room is no-pitch by design. We make introductions that fit. Deals happen in follow-up, not in the sauna.

❝ In Their Words

From the room.

Partners on what working with the room actually delivers, not the pitch.

One reason we sponsor Willpower events is that Bill is building a great community. Emphasis on that word, community. The people who attend his events are awesome because they invest in teaching each other skills, providing honest feedback, and being fully present. He brings in incredible decision-makers and attendees at amazing locations where you feel lucky to be. Iron sharpening iron. Clear ROI for us within months of partnering.

Michael Bervell TestParty · Co-Founder & CEO

Partner with the room.

250+ operators at $10M–$1B+ brands. Three event series. One curated directory. If your company fits the room, we want to hear from you.

Apply to Partner → Email Bill →