Trusted by 45+ brands in our community
$10M to $1B+ operators. Three event series. One room.
Sweat together. Build together. Trust the room.
250+ founders, CMOs, and operators from $10M to $1B+ brands · 45+ brands in the room
Austin · New York · Global
Trusted by 45+ brands in our community
Built by an Operator
Long story short: did enterprise software for the better half of a decade, started a healthy mezcal RTD brand, built a wellness community around it, also built a CPG community around it to figure out how to build a CPG brand.
As the legend has it, the wellness community helped me quit drinking. So I canned the healthy mezcal (literally and figuratively, lol), combined the wellness events with the CPG events, and now we have a consumer brand community rooted in wellness. That's Willpower, baby.
Read Bill's story →Why Now
Membership Decoder
Three event series a year. Wellness House at SXSW, Catalyst dinners in NYC and Austin, World of Sports at COTA. Hand-selected operators. Invite-only.
Private channels with the operators in the room. Intros, deal flow, late-night questions, early warnings. We're building it now. Approved members go on the waitlist and get in first when the doors open.
Willpower HQ, our weekly newsletter. The operators, the deals, and the businesses behind the brands. What's actually working at $10M to $1B+.
Bill personally vets every applicant. The room only works because the wrong people aren't in it. Every intro is intentional.
How It Works
60 seconds. Tell us what you're building and why this room matters.
Bill reviews every application personally. Sometimes that's a quick call, sometimes it's a yes or no based on what you sent.
Welcome in. The calendar, the operators, and your spot on the Group Chat waitlist.
Event Series
Each series is built for a distinct moment and audience, but all connected by the same standard: curated rooms, real people, meaningful outcomes.
Wellness experiences and conversations for 80+ brands at premium venues. Remedy Place in NYC, Gevity in Austin. Anchored on one topic each night.
Where the paddock meets the operators building next. A premium activation tied to F1 weekend in Austin. Brands, teams, and the performance category in one room.
SXSW 2027 · East Austin
One day. 250+ leaders across wellness, consumer, and performance. Keynotes, panels, and 45+ brand activations you'll actually remember.
What We Are
We build rooms and experiences where the killers behind the brands get real, open up and genuinely support each other.
Great Brand Leaders, Better Humans.
Why Willpower
ATHLETECH NEWS
Community
How It Works
Hand-selected founders, execs, and partners, no noise, no tourists. The room is the product.
Invite-only experiences built for real conversations and deal-making, not panel theater.
Face-to-face access to 250+ decision-makers who actually buy, the operators your sales team wants in a room.
Practical insights from operators running the playbook in wellness, CPG, and performance, not conference-circuit takes.
Willpower is Growth.
Through. Community.
On the Calendar
Speakers TBA · 60+ brand leaders.
Cadillac · F1 · Williams · Alpine · Aston Martin.
Date and speakers TBA · 80+ brand leaders.
Date and speakers TBA · 60+ brand leaders.
250+ leaders · 1 day · 45+ brand activations.
What Leaders Are Saying
"There isn't enough room in this small notepad to share the excellent experience that was Willpower. The audience bought in. The core rubrics to evaluate an event are: how long people stay and how organically enthusiastic attendees (and panelists) are to sincerely stay, hang, and bond, without AI (artificial interference). Willpower blew these away. Connections were genuine. Panels were artfully crafted. Genuine connections forged with no signs of vendors nickeling and diming you for your time. Truly a 10/10 experience. Can't wait for the next one!"
"As a natural introvert, Willpower made me feel so comfortable learning, networking, and sharing. A special environment of knowledge, industry execs, entrepreneurs, and intrapreneurs. Truly a MUST-attend."
"The Willpower team found the perfect blend of informative and educational content alongside real community-building moments. We grew our network, saw our brand elevated, and had great fun along the way."
"Willpower is the rare event where the room is genuinely worth showing up for. Bill curates with intention. Sharp operators, real conversations, no filler. I've left every one with new relationships I actually keep up with, and ideas I take straight back into the business. That's not common, and it's why I keep coming back."
"Willpower is the rare room where the engagement is real. The kind of operators I want to spend time with, the kind of conversations I want to be in. Bill curates a room with enough value to pull the right people in, and enough texture between panels, brand sampling, and the floor itself to keep them there. I left with my time well spent. That's not common, and why I rarely go to events anymore."
"I go to a lot of health and wellness events, and Willpower absolutely stands out. Bill's energy is absolutely electric and infectious. Smiles and good vibes all around, outstanding people, a great time with old friends and new. 10/10 would recommend."
"I was on the first panel and didn't plan to stay long, but I ended up there almost the whole day because I kept meeting people worth knowing. I walked out with 3-4 real business connections. That's not luck, that's curation. Bill builds rooms where the right people actually show up."
The Ecosystem
Conferences sell exposure. We trade in trust.
The companies backing our events and community, from Wellness House and Catalyst to everything we build next.
Get Involved
Join the community, sponsor an experience, or get in the room. There's a place for every serious operator in Willpower.
Join 250+ founders and operators. No spam, ever.
Build better. Be better. Help each other.
