Founder
I'm Bill Murphy. I built Willpower because the communities I wanted didn't exist. So we made our own. When you're surrounded by people who are great, you become great.
The Long Version
Willpower basically started in Mexico. It was the pandemic. I went to work remotely in Mexico for a few months, and I realized that, now that I was disconnected from the community of my corporate job, I was still seeking that community. I was seeking purpose, and I found out that my purpose was bringing people together, creating experiences, and helping people grow.
So obviously, I created a mezcal brand to help me do that, and our entire go-to-market model was community-focused events. The mission was to help people be more mindful about their drinking habits. You can drink alcohol, or you can drink the healthiest alcoholic beverage on the market: mezcal in a can with vitamins, electrolytes, and adaptogens.
Funny enough, the wellness community I created to help build Willpower mezcal fresca actually helped me quit drinking, because I had a community around me that cared about their health and wellness. So I killed the mezcal, started doing more wellness events, built a CPG community, and grew that into the brand community it is today.
Willpower is growth through community.
Now we combine the wellness activities we did before with a brand community to really help people grow. You can create your own willpower by being part of a community that shares your values. You don't have to do it by yourself. You can. But it's much more fulfilling when you do it with people around you.
In the Rooms
Wellness House mainstage, Catalyst firesides, F1 weekend panels, NYC dinners, ice cream runs, Hyrox heats. Some days I'm hosting, some days I'm sweating, some days I'm trying to keep up with Eric Hinman. Every day I'm meeting someone worth knowing.
The Build
Three event series, one newsletter, one platform.
Our SXSW flagship. 250+ founders, CMOs, and operators in one house for a long weekend of programming, recovery, and the conversations that actually move the needle.
Wellness experiences for 80+ brand leaders. NYC and Austin. Speakers between sauna sets. The Wellness Lounge is where the room meets the cold plunge.
Austin F1 weekend at COTA. Sport, culture, and the operators building at the edge of human performance, for the brands and federal partners who back them.
A weekly signal for the operators who can't make every event. Wellness, consumer, and the businesses behind the brands.
Coming soon. Deal flow, intros, playbooks, and private channels for the people in the rooms.
Years in consulting, enterprise sales, and global partnerships at SAP. Smith School of Business at Queen's University.
Ice cream. Genuinely. We hosted an I Run for Ice Cream 5K because the only thing better than ice cream is earning it. Also Hyrox heats, padel courts, and getting absolutely outrun and outlifted by Eric Hinman every time we train.
How We Got Here
Long before Wellness House sold out, we were running the biggest wellness community in Austin. Largest fitness festivals in the city. Largest pickleball tournament. Largest amateur volleyball tournament. Every event was the same thesis: get the right people in motion together, and the rest takes care of itself.
The 1-year anniversary takeover. Day-and-night programming, workouts, panels, and 1,000+ humans across one Austin block.
Watch the recap →
Austin's biggest amateur pickleball fest. Brackets, brand activations, OOFOS on the sidelines, and the loudest courts in town.
Watch the recap →
Austin's biggest amateur volleyball fest. OOFOS × Willpower, LOVB Austin's Carly Wopat, and the crew on a beach court for the 1-year Willpower anniversary.
Watch the recap →Why Willpower
We bring the right people together to help each other grow, personally and professionally. Hard work is easier with the right room around you.
People need community, and community brings fulfillment and purpose. On the hardest days, while you're building a startup, growing into a role, or scaling the company, the right people around you make it more fulfilling and help you get to the next level faster.
That's why we put together rooms and experiences where you don't just learn from everyone. You meet amazing humans in the space, in an environment that's open, vulnerable, and 100% real.
Be unapologetically yourself. Everyone in the room will take you in with open arms and help you grow.
Join Us
Willpower is invite-only. Tell us who you are and what you're building, we review every request personally.
How to Reach Me
Email: bill@willpowerhq.com
LinkedIn: Willpower on LinkedIn
Instagram: @billmurphy21
YouTube: @willpowerhq