The 2026 Season

Upcoming Events.

Invite-only gatherings for the leaders of $10M–$1B+ wellness, consumer, and performance brands. Three series, each with its own rhythm.

Catalyst · Wellness Experiences World of Sports · F1 Weekend Wellness House · SXSW Flagship

01 / Catalyst Series

A wellness experience.
A single topic.

Wellness experiences and conversations for 80+ brands. No stage, no keynote, no tote bag. One room, one theme, one night.

Also on the calendar

Nov 2026 NYC Date TBA → Dec 2026 Austin Date TBA →

02 / World of Sports

Sport. Culture. The paddock.

Austin. F1 weekend. The room, the agenda, and the partner lanes all live on the event site.

Circuit of the Americas aerial

Circuit of the Americas · ATX

The room where the paddock meets the operators building next.

DateOct 22, 2026F1 US GP Week

LocationAustin, TXCircuit of the Americas

FormatSingle StopPremium · Invite-Only

Explore the Summit →

The Paddock · F1 05

Brands & Teams 05

              ● Confirmed partners & invited paddock
            

Or just add me to the list→

03 / Wellness House

Save the date.
The flagship returns.

Year 4. One day. 250+ leaders during SXSW week. A glimpse of what's coming, full programming drops in Q4.

Wellness House

Flagship · Year 4 · Early Access SXSW 2027

March 2027 · SXSW Week · Austin TX

Lefty's Brick Bar · East Austin

Early
Access
List →

250+Leaders

1Day

20+Speakers

45+Brand Activations

A glimpse · From WH26 Programming drops Q4

CPG Comedy Roast · WH26

Comedy Roast

Sunrise Run · WH26

Morning Run

San Antonio Spurs Takeover · WH26

Spurs Takeover

Brand Experiences

Looking Back

See how the last ones played out.

Photos, speakers, and recaps from Wellness House 2026, the Catalyst dinners, and the F1 takeover.

Browse Past Events →

Be in the room.

Willpower is invite-only. Tell us who you are and what you're building.

Request an Invite Sponsor →