The 2026 Season

Upcoming Events.

Invite-only gatherings for the leaders of $10M–$1B+ wellness, consumer, and performance brands. Three series, each with its own rhythm.

The Wellness Lounge World of Sports · F1 Weekend Wellness House · SXSW Flagship

The Catalyst Wellness Lounge

Wellness experiences and conversations for 80+ brands in NYC and Austin.

Also on the calendar
Nov 2026 NYC Date TBA → Dec 2026 Austin Date TBA →

World of Sports.

Padel39 East Austin
Willpower World of Sports

Panels, padel and human performance with consumer brand leaders and sports teams.

DateOct 22, 2026
Planned venuePadel39East Austin, TX
Starts8:00amInvite only
Explore the Summit →
Speakers from
Aston Martin F1 Team
Cadillac F1 Team
Nutrabolt
Cymbiotika
Just Train
Sports partners
UT Austin Longhorns
LOVB
Cadillac F1 Team
Aston Martin F1 Team
San Antonio Spurs
Austin FC
Sponsors
Hotspex Media
Anthropy
Partners
Paul Street
Faves
LSKD
Retention.com
Custom Ink
Request to attend→
03 / Wellness House

Save the date.
The flagship returns.

Year 4. One day. 250+ leaders during SXSW week. A glimpse of what's coming, full programming drops in Q4.

Wellness House
Flagship · Year 4 · Early Access SXSW 2027
March 2027 · SXSW Week · Austin TX Wellness House Lefty's Brick Bar · East Austin
Explore
The
House →
250+Leaders
1Day
20+Speakers
45+Brand Activations
A glimpse · From WH26 Programming drops Q4
CPG Comedy Roast · WH26Comedy Roast
Sunrise Run · WH26Morning Run
San Antonio Spurs Takeover · WH26Spurs Takeover
Brand activations · WH26Brand Experiences

Looking Back

See how the last ones played out.

Photos, speakers, and recaps from Wellness House 2026, the Catalyst dinners, and the F1 takeover.

Browse Past Events →

Be in the room.

Willpower is invite-only. Tell us who you are and what you're building.

Request an Invite Sponsor →