How brands build audiences that make every dollar work harder.
Build it, rent it, feed it. Three ways to get an audience, argued out by operators who each did a different one.
Bandit grew out of the NYC run crew scene and turned it into a performance brand with sell-out drops. The playbook for earning a following before you spend on one.
The Garden sells out in every season, winning or rebuilding. What consumer brands can learn from a fanbase that gets inherited, defended, and passed down.
A million-plus cans in year one, powered by campus culture and a badge people want to be seen with. The anatomy of cult velocity in a brand new category.
82 founders, CMOs, and heads of growth at category-leading consumer brands, invite-only.
Programming built around the recovery floor, speakers between sauna sets, not at the front of a ballroom.
Flatiron's wellness members club, the programming moves through the room, not across a stage.
A full sensory recovery space. Guests move between speaker programming, saunas, cold plunges, and conversation, the evening is the experience.
August 19 at Remedy Place Flatiron. Bandit Running, the New York Knicks, and Ultra on building a following that markets for you.
The partners powering the August Wellness Lounge, operators we trust enough to put in front of the room.
August 19 is a wrap. The Wellness Lounge returns in November in NYC and December in Austin. Invite-only and intentionally small, we review every application.