May · 2026
20
Weds · 6–9 PM EST
NEW
YORK
Wellness Experience · CX
30 Days Out · Limited Seats

Catalyst Series

Built from scratch.

The Wellness Lounge.

A private wellness experience for category-defining brand leaders. Three operators on what it took to build a category from scratch. Beekman 1802 going omnichannel. AG1's member experience. Evolv writing the next chapter of GLP-1. Speakers between sauna sets.

May 20, 2026 6:00–9:00 PM EST Remedy Place Soho, NYC 80+ Brand Leaders
◆ The Lineup

Speakers of the Lounge.

Three brand leaders. Three categories. One conversation about what it takes to build something from scratch.

✦ The Room

Brands in the room.

80+ founders, CMOs, and heads of growth at category-leading brands, invite-only, confirmed by Willpower.

Confirmed & Invited 80+ attendees
AG1 Evolv Peloton ŌURA Whoop Hyperice Aescape Chomps Midday Squares Poppi CAVA CREATE Masa Chips Sour Milk RYTHM Health Hello Fresh Loftie Daily Harvest David Steve Madden Goodwipes Shop LC Beekman 1802 Estée Lauder Companies GNC New York Knicks Supergoop! [solidcore] Temu Huel It's That Simple RoC Skincare Neurable Bottega Veneta Williams Racing HYROX NRTHRN Strong AIIR Othership Supergut Bloom Madison Square Garden KIKO Milano Major League Soccer
◉ The Format

Not a dinner. A wellness experience.

Programming built around the recovery floor, speakers between sauna sets, not at the front of a ballroom.

FormatWellness experience
Audience80+ brands only
Speakers2 on CX
❖ The Venue

On the Remedy recovery floor.

Soho's wellness members club, where the programming moves through the room, not across a stage.

◉ Remedy Place · Soho

Remedy Place Soho.

New York, NY

A full sensory recovery space. Guests move between speaker programming, saunas, cold plunges, and conversation, the evening is the experience.

Sauna Ice Bath Cryo Chamber IV Drip
❧ From Past Catalyst NYC

The room.

A glimpse of past Catalyst dinners in NYC, the same curated format, the same caliber of brand leaders that will be in the room on May 20.

◇ Powered By

Presenting partners.

The partners powering The Wellness Lounge, operators we trust enough to put in front of the room.

PostPilot
Kintsugi
Channable
Hotspex Media

Be in the room.

Catalyst NYC is invite-only and intentionally small. If the room is for you, request a seat now, we review every application.