Catalyst Series
Built from scratch.
A private wellness experience for category-defining brand leaders. Three operators on what it took to build a category from scratch. Beekman 1802 going omnichannel. AG1's member experience. Evolv writing the next chapter of GLP-1. Speakers between sauna sets.
Three brand leaders. Three categories. One conversation about what it takes to build something from scratch.
A few of the founders and operators confirmed for May 20. The full room is 80+, this is a slice.

Founder & CEO


Co-Founder


Director of Strategy

Co-Founder & Rainmaker


Co-Founder, President & COO

Chief Revenue Officer
+ 74 more founders, CMOs, and heads of growth confirmed.
80+ founders, CMOs, and heads of growth at category-leading brands, invite-only, confirmed by Willpower.
Programming built around the recovery floor, speakers between sauna sets, not at the front of a ballroom.
Soho's wellness members club, where the programming moves through the room, not across a stage.
A full sensory recovery space. Guests move between speaker programming, saunas, cold plunges, and conversation, the evening is the experience.
A glimpse of past Catalyst dinners in NYC, the same curated format, the same caliber of brand leaders that will be in the room on May 20.









The partners powering The Wellness Lounge, operators we trust enough to put in front of the room.
Catalyst NYC is invite-only and intentionally small. If the room is for you, request a seat now, we review every application.